Wednesday, December 7, 2011

What I learned in the branding project!

The branding project actually turned out to be pretty hard for me. I learned that once you come up with a design, you have to make sure that it can stand on many surface (packaging, bags, and other products).  Also, you have to learn about what you are basing you design on.  Look into what its all about and make sure it wont offend other cultures.  Finally, I learned that you do not have to use generic colors when it comes to basing your designs off of something.  For example, when your inspiration is about a smoke, you do not have to use just black, gray and white.  Using colors that people dont usually associate with it will bring a good design element.

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