What I learned creating my book cover project!

While creating my book covers, I learned that their is a thing as too much of something.  You don't want to take away the viewers eye from the main thing like the title of the main concept of your design.  For example, in my design, I want the viewer to notice the girl's face profile first to identify who the book is about, then see the title.  I also learned that when creating a series, you don't want every book to look the same.  Then all books won't be special in their own way or memorable.  You need something to catch the audiences eye, in each book. Each being different.  Also, use different color schemes to differentiate the books.  Having the same colors throughout the series will make the deign blah.  Spice it up with colors that relate to each book.  I think i used this technique well in my series.  I overall really liked this project. Very fun and unique!

What I learned in the branding project!

The branding project actually turned out to be pretty hard for me. I learned that once you come up with a design, you have to make sure that it can stand on many surface (packaging, bags, and other products).  Also, you have to learn about what you are basing you design on.  Look into what its all about and make sure it wont offend other cultures.  Finally, I learned that you do not have to use generic colors when it comes to basing your designs off of something.  For example, when your inspiration is about a smoke, you do not have to use just black, gray and white.  Using colors that people dont usually associate with it will bring a good design element.

Bag Template

This bag design was created for two different types of wrappers. I was thinking of going with a cylinder kind of holder with cube chocolates wrapped individually.  If I do not go with this idea, the candy bars will be in rectangle form.  Like a hershey bar.  Either idea, this bad template will work for either!

Converse Brand Identity.

Converse is a brand that you would reconize because of the star inside the circle.  No patterns or texture are used besides the stiching.  Converse are mostly aimed twords young kids but recently they are aimed twords all ages.

Choco Loco Design Inspirations

What I learned...

Through out this symbols project, I learned a lot of new things on Illustrator. New tools, and also new ways to use the tools I already knew about.  I also learned that you do not need a lot of detail to make a big statement.  By looking at your designs very carefully and eliminating un-needed detail, it will only make your design stronger.

Color Palette

I chose this picture because I wanted to base this color palette of possible color choices I may use for my symbols project.  Im going for a technology feel more then a fashion feel but added two different colors to give the palette a poppy feel.